What is SEO?  SEO is the abbreviation of Search Engine Optimization (search engine optimization). It is the set of techniques and strategies focused on optimizing organic positioning in internet search engines. Some examples are Google, Bing, Baidu, Yahoo!, Yandex, DuckDuckGo or YouTube.

Having a web page for your brand or company is the basis of any digital presence, but the effort to create it is useless if you don’t ensure that your audience finds it. Therefore, it is essential to make Google work in your favor. We are going to see what SEO is, why it is so important, and how search engines work.

What is SEO or Search Engine Optimization?

SEO  stands for  Search Engine Optimization  (optimization for search engines). It is the process of improving the visibility of a website in the organic results of any search engine.

It is crucial to be clear that SEO refers to organic results, not paid. The complementary option (paying a cost per click to occupy the first places for a certain search) is SEM or Search Engine Marketing. To put a metaphor, SEO is similar to looking for a good free parking lot next to where you have to go, while SEM would be the equivalent of paying for a parking lot.

As with almost all online marketing disciplines, SEO has come a long way over the years. In its origins, web positioning techniques were very primitive and based a lot on repeating some specific keywords, while now the user experience is much more important.

The concepts and techniques that you should take into account within the world of SEO are:

SEO consultant .

The professionals responsible for advising you, helping you and developing your positioning strategy in search engines.

Organic or natural positioning .

It is the content strategy based on seeking the first organic positions in search engines.

SEO analysis .

The part focused on data analysis of SEO positioning, to improve and optimize content in real time.

SEO positioning or web positioning.

They are other synonyms for organic or natural positioning. Many techniques can be used to achieve this goal.

Search engine positioning.

The natural positioning in search engines. Each search is called a SERP.

Mobile First Indexing.

Google uses the information found on the mobile version of a website to compile search results.

SEOMarketing .

All marketing techniques focused on improving organic search engine positioning.

SEO Strategy

Planning the techniques that will be developed to improve web positioning.

Guet blogging

Guest authors on a blog. It gives value and relevance if the editors are essential people in the sector.

Link building

Strategy based on the search for inbound links to our website.

Blackhat SEO

SEO techniques penalized by search engines.

Whitehat SEO

SEO techniques endorsed by search engines are ethical and help develop a healthy and lasting SEO over time.

SEO Agency

Companies specialized in positioning in search engines.

SEO and SEM

There are differences between two concepts related to appearing in search engines. SEO is organic positioning, and SEM is the payment strategy for appearing with ads.

SEO on Google

SEO strategy focused on “liking” the most used search engine worldwide.

The Relevance In Web Positioning

Relevance of a web page can be defined as its correspondence with a certain search, that is, how well it responds to the user’s question or request. Google and other search engines aim to give users the best possible service by offering them pages that are relevant to them.

To control this factor, we use SEO on-site techniques dedicated to improving our own web page. Your goal is to make search engines understand your content and how it relates to user searches. To do this, techniques such as keyword and URL optimization, loading time reduction, user experience improvement, etc. are used.

Authority and SEO

Secondly, we have authority, which we can define as the  popularity of a website . The more “votes” a website receives through links, the better it will be considered by search engines.

To improve the authority of a website , off-site SEO techniques are used, which focus on factors external to the website itself. What is sought is to improve the parameters that define the popularity of a website for search engines: links to the website, presence in social networks, mentions in the media, how many users click on our website when it appears in their search results. search etc